QPR Signs £1.2m Naming Rights Deal For MATRADE Loftus Road Stadium
QPR has announced it has reached an agreement with MATRADE to become the naming rights partner of Loftus Road Stadium.
The three‑year deal with the Malaysian agency – who QPR co‑owner Ruben Gnanalingam also sits on the board of – will see the club’s stadium named MATRADE Loftus Road Stadium with immediate effect up to and including the 2025/26 season.
MATRADE is a national trade promotion agency under the Ministry of Investment, Trade and Industry (MITI) to develop and promote Malaysia’s export to the world.
QPR CEO Lee Hoos said: “We are delighted with this agreement.
“The club is always looking at ways to increase our portfolio of partners.
“This decision to render the naming rights of the stadium is made with the commercial interests of the club at heart, and we look forward to working with MATRADE.”
Chairman of MATRADE, Reezal Merican Naina Merican added: “When I initiated the proposal for MATRADE to rebrand itself after 30 years of its establishment, I saw that the new naming rights partnership was an opportunity for MATRADE to elevate our brand visibility on the international scene.
“By leveraging QPR’s long‑standing history in English football, MATRADE will be able to enhance its global recognition as a trusted agency to connect trade between our two countries.
“We look forward to a successful partnership with QPR.”