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Cofabel Secures INFINICUT® Franchise - And First Order - For Belgium

Cofabel secures INFINICUT® franchise - and first order - for Belgium

Within just a few weeks of renewing their partnership as official distributors for the INFINICUT^® and TMSystem™ collections for Belgium, Cofabel had secured their first order – two 34” INFINICUT^® FX machines to Belgian First Division A stalwarts Standard Liège. Complimenting an impressive list of franchises, Cofabel Sales Director Wilfried Onkelinx predicts a bright and busy future for the INFINICUT^® range – with its reputation for leading cut quality and performance driving demand from sports venues around the country.

Operating from four outlets, Cofabel have been importing and distributing John Deere equipment for the agricultural, golf, park and garden markets for nearly 50 years and since, have grown their portfolio with a number of leading collections including Wiedenmann and GKB Machines. “We are always on the lookout for brands that can enhance our offering and deliver the results that turf managers are demanding” explains Wilfried. “Clubs recognise more than ever that success begins with an excellent pitch – this allows for attractive football and in many cases results will follow. Groundsmen won’t settle for anything less than the best, and that’s where the INFINICUT^® is now top of mind.”

The first club to come on board was Royal Standard de Liège, where a conversation with club consultant Frédéric Cahay and maintenance contractors Devillers led to the purchase of two 34” fixed head INFINICUT^® mowers in July 2020. “Devillers have been trusted with the maintenance of Stade Maurice Dufrasne for a number of years and they came to us specifying the INFINICUT^® mowers, having seen them become the mower of choice for a huge number of top-flight clubs in the UK. They are not disappointed! The mowers were put to use straight away, delivering an unparalleled quality of cut, stripe and finish which has delighted all at the club.”

“Despite the challenges we have all faced with COVID restrictions, we have already seen phenomenal interest and have conducted a number of demonstrations of both the cylinder and rotary mowers.” Wilfried concludes, “As the reputation and visibility of INFINICUT^® continues to grow across Belgium, we are expecting to see several football clubs, and other turf managers, become proud owners of an INFINICUT^® very soon.”