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Training Centre Renamed As Club Agree Avant Partnership

Norwich City’s training base in Colney has been renamed the Avant Training Centre after the club agreed a new partnership with the UK branch of the Finnish‑established company AVANT®

Norwich City’s training base in Colney has been renamed the Avant Training Centre after the club agreed a new partnership with the UK branch of the Finnish‑established company AVANT^®.

AVANT^®, who produce world‑renowned articulated compact loaders, are long‑term supporters of Norwich City having first partnered with the club in 2019. The new agreement will extend their support for a further three years until the conclusion of the 2026/27 season.

The grounds team at Carrow Road and the AVANT^® Training Centre utilise AVANT^® equipment on a daily basis and are set to be among the first to adopt the brand’s EV capabilities, which are currently in development.

AVANT^® have a global presence that includes a base in Norfolk which has sold over 7,000 loaders to a broad spectrum of UK customers, including farmers, landscape gardeners, local authorities, equestrian owners, construction industry, arborists, private individuals and so much more.

Ed Turnham, head of sales and acquisition at Norwich City, said: “Whilst AVANT^® are a Finnish brand, they are yet another business who have deep roots in Norfolk and the wider region, supporting some of our core industries, such as agriculture.

“With distributors in 60 countries and turnover of €300 million (£258m) worldwide, they are a significant global player, and we are excited to announce them as the named partner of our state‑of‑the‑art training facility.”

Raimo Ala‑Korpi, managing director of Avant Tecno (UK), said: “We are thrilled to continue our partnership with Norwich City, especially during a time when the club is deeply focused on its academy and talent development. The club’s ongoing commitment and investments in the training centre and academy strongly align with our own mission and values of fostering efficiency and productivity.

“Collaborating more with the operations and grounds teams further underscores this alignment. These are just a few of the many reasons why we are incredibly proud of our long standing partnership with Norwich City, and we look forward to extending this partnership for another three seasons.”

For more information, please visit www.avant.co.uk