Facing Up To The Future Of The Modern Event Experience

EntrAI is your gateway to automated venue entry, transactions and security. Through integrating and combining CCTV, Access Control, payment and Facial Authentication, IWP have created a platform that offers a fully secure solution for modern event spaces and stadiums.

Through a simple pre-registration process within an app, patrons can opt to upload their facial image (or simply take a selfie directly from the app) to enjoy a seamless entry to your facility, often through an express lane. Patrons are also presented with the option to add further information such as ID, address and preferred payment method to further enhance their experience. Once at the venue, this enables numerous benefits for patrons;

• Reduced queuing times: a facial authentication scan and data lookup takes milliseconds
• Facial ticketing: no card or paper to lose or forget to bring with you
• Personalised greetings: screens can display messages, video or simply seat directions upon entry
• Faster purchases: automatic payment and age verification at bars, souvenir and concession stands… or simply preorder and collect using your face!

Venue security is of critical importance, with venues often holding hundreds of thousands of patrons; ensuring each one receives the appropriate care can be a huge strain on staff resource, diverting time and attention away from other highly important duties. EntrAI can mitigate this, in part by freeing up staff from having to manually check tickets at point of entry but also by issuing smart alerts, acting as a deterrent to anti-social behaviour and providing never before seen data –

• Always know who’s arrived: have security staff notified when a key patron arrives, aligned to categories such as VIP, special care or high risk
• Address incidents: facial, clothing and numberplate authentication can help in incident investigation
• Automatic deterrent: visitors that have registered their face and personal data will know there is nowhere to hide should they mistreat the venue, staff or fellow patrons
• Align resource: staff that otherwise would be checking tickets can re-prioritise to other key duties, such as escorting high importance guests

As well as the significant reduction in ticket checking staff, EntrAI provides venues with the ability to either eliminate, control or gain revenue from the secondary ticket market. By connecting the ticket to the face, the venue regains control and can either force itself into the resale process for a fee or go one step further by ensuring that every ticket transferred is done so alongside the facial image between the app.

EntrAI can also help you realise savings via revenue protection, eliminating the black market of counterfeit tickets and passes, as well as driving down the ability of automated 3rd parties bulk buying and reselling tickets at a vastly higher price.

Being fully open API, EntrAI can work with your existing CCTV and Access Control systems, introducing a feature rich, AI driven platform at minimal cost. The data gathered by EntrAI can also be used to offset its expense by enabling venues to understand better how their patrons are using their space; offer a targeted promotion on their favourite food & beverage selection, VIP experiences to events they’ve returned to multiple times or early bird merchandise/souvenir access to their favourite band/team/performers. In every way, EntrAI empowers your venue to enhance the visitor experience while driving additional revenues. What’s more, when deployed carefully EntrAI promotes itself to patrons who can “upgrade” to a queuefree and personalised express lane, no crush at bars and a feeling of a VIP experience.

EntrAI is a powerhouse of security, revenue generation, enhanced fan experience and cost saving and is, quite simply, an essential element of modern venue management.

	Contact us to find out more This email address is being protected from spambots. You need JavaScript enabled to view it. 020 7100 0444
www.iwpgroup.co.uk