Sports & Ground Expo Returns With Sustainability At The Fore

SAGE logo sprayed on the grass at the 2022 event

In July 2023, the Sports & Grounds Expo (SAGE) will return to the Three Counties showground in Malvern, Worcestershire for the third time. SAGE is the UK’s biggest outdoor trade show for the sports and grounds maintenance industry and uniquely gives exhibitors large outdoor spaces to demo their latest innovations and biggest pieces of kit, an element often missing from indoor exhibition shows.

SAGE focuses on live demonstrations and experiences, which is a unique draw for exhibitors and visitors, granting them the opportunity to thoroughly “try before they buy”. The show returns with sponsorship from Weibang® UK and is set to be a highlight of the year for the sports and outdoor maintenance industries, offering visitors and businesses the chance to get hands-on with products to see how they perform.

An exhibitor unloading grounds machinery

SAGE will proudly play host to the Sustainability Solutions for Grounds Specialists Summit live, in partnership with GRASS, and show organisers have set sustainability targets for The show to meet. SAGE organisers are also pleased to announce that the show has been invited to become a member of the award-winning forum GRASS (Groundscare Resources and Sustainability Solutions). Led by experts in the sustainable developments and solutions field, GRASS aim to accelerate access to sustainable solutions within the industry. Named one of SAGE’s official partners, GRASS will be offering advice on sustainable changes tailored to individual businesses across the grounds care and sports industry.

Spotting a gap in the market for a one-stop shop for sustainable solutions across all business industries, SAGE is excited to announce its expansion with the launch of The Green Business Expo which will take place at the showground alongside SAGE.

A view of some exhibitors' tents

The Green Business Expo will offer an opportunity for green companies from all sectors to promote their services, inform visitors about sustainable practices, as well as raise awareness for what businesses across the industry can do to become more sustainable.



From reducing single-use plastic to selecting eco-friendly service suppliers, sustainability is a value at the very core of SAGE 2023. The launch of The Green Business Expo will now give SAGE a greater platform to bring together leading sustainable businesses, individuals, and experts alike.

An exhibitor talking to two visitors about turf cutting machinery

A wide range of exhibitors are set to display at the brand-new Green Business Expo, attracting more visitors to SAGE than ever before.

More information about The Green Business Expo will be announced in January 2023.

A demonstration of a commercial mulching machine in action

With the 10% early bird discount for SAGE exhibitor bookings ending soon, secure your place today to exhibit at what is sure to be an unforgettable year at SAGE. Unbeatable prices start from as low as £14 per m2, and the early bird 10% off ends 31/01/23.

For more information, or to book exhibition space, please visit sportsandgrounds.events
or contact Vicky Panniers at This email address is being protected from spambots. You need JavaScript enabled to view it..

SAGE 2023: discover, demo, network

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Sports & Ground Expo Returns With Sustainability At The Fore