Inside Wembley Stadium's New Era of Premium Hospitality

First Time, Last Time, Once In A Lifetime: Introducing Experiences By Wembley Stadium

London’s iconic Wembley Stadium connected by EE has announced the rebrand of its premium hospitality offering. Formerly known as Club Wembley, the world‑class dining and hospitality has been renamed Experiences by Wembley Stadium.

Hot on the heels of a third season seeing record membership sales and renewals, the rebrand further elevates the stadium’s hospitality offering. Existing members and fans, continue to demonstrate the desire for memorable event experiences, and Experiences by Wembley Stadium is committed to introducing a new era for event goers.

With guaranteed best in the house seats for moments that matter more, Wembley remains the go‑to destination for once in a lifetime events. This summer alone the stadium has hosted sporting spectacles such as the men’s and women’s Emirates FA Cup Finals and the UEFA Champions League Final, alongside sell‑out concerts from the world’s biggest music stars including Taylor Swift and Bruce Springsteen.

This weekend, the venue will be home to the FA Community Shield where members and fans will see the new look branding and signage first hand.

Paul Scannell, Head of Experiences by Wembley Stadium, said: “We’re delighted to be sharing the rebrand of Experiences by Wembley Stadium with our members and fans alike at Saturday’s FA Community Shield. Our team is committed to raising the bar each season, whether it’s by inviting world‑class talent to perform at the stadium or being the choice for iconic sporting events.

“We’ve experienced record‑breaking sales for the last three years, with membership sales up 23% again last season and private boxes currently sold out with a waiting list in operation. The continued rise in demand for hospitality at big events is evident, and we’re dedicated to ensuring fans are building memories that last a lifetime under the Wembley arch.”

Beyond the stadium, Experiences by Wembley Stadium also offers members unique access to England senior men’s and Lionesses training at St. George’s Park, meet and greet opportunities with England Legends, get closer to the action with pitch side matchday tours, and the chance to dine in the England teams changing rooms. An experience like no other.”