Ed Sanderson Appointed Executive Vice President Of Business Development For ASM Global Europe

Newly Created Role Set To Further Drive ASM Global’s Expansion And Expertise Across Europe

ASM Global, the world's leading venue management company, is delighted to announce Ed Sanderson as Executive Vice President of Business Development for Europe. This newly created role is key to ASM’s strategy, cementing its position as market leader across the continent.

Over the past three years, Ed has been spearheading the development of ASM Global within Asia, working on ground breaking projects such as the expansive Kai Tak Sports Park Project. Ed's transition to the European division marks a pivotal moment for the company as it continues its mission to elevate the fan experience in key markets across the continent. His global perspective and proven track record in navigating complex commercial landscapes make him well‑equipped to lead our growth across Europe and the UK.

Chris Bray, President of ASM Global Europe said, “Europe represents a dynamic and exciting market for us. Our recent successes in the UK, Portugal, Italy and Finland have reinforced ASM Global’s market leading position, and this new role is another example of our commitment to further invest in the future growth opportunities that we see. Ed's leadership and experience will be pivotal as we look to continue to invest in the fan experience in key cities, with key clients. His expertise will be instrumental in helping us to bring more best‑in‑class live entertainment experiences to millions more fans across Europe and we are delighted to welcome him to our European team.”

ASM Global is the world leader in live events and fan experience, producing unforgettable moments in the world’s most iconic venues. With an unrivalled global network of venues from stadia and arenas to theatres and convention centres, guests can expect to take away memories that will last a lifetime. The company’s programming team delivers world‑class content to venues around the UK and Europe including Finland, Sweden and Germany – ranging from major sporting events including the Davis Cup, Arena Cross, football from the Swedish National Team, international boxing matches, as well as tours from artists of international acclaim including Elton John, Beyonce, Taylor Swift and many more. ASM Global’s network of more than 350 venues around the world collectively hosts 20,000 events and welcomes 164 million guests every year.