British Grand Prix Gears Up For Sustainable Food And Drink Showcase

A vegetarian Falaffel This summer’s British Grand Prix at Silverstone will be providing F1 fans with a range of sustainable food and drink options and initiatives.

Freemans Event Partners, Silverstone’s long‑serving food and beverage partner of choice, has incorporated cutting‑edge carbon labelling information onto all of the food menus within the ‘Zero Zone’ and a number of food units across the circuit. The move will ensure attendees have accurate insights into the carbon footprint of each dish and enable them to make more informed choices over the course of the four‑day event.

This has been realised through Freemans Event Partners’ existing partnership with food sustainability experts Klimato. The tool calculates the carbon emissions from each and every dish available to purchase at the British Grand Prix, measuring CO2e in kilograms, a standard unit for measuring greenhouse gas emissions, and providing each dish with a traffic light‑style score. For example, a typical beef burger might score 4.0kg CO2e (red), while a portion of fish and chips might score 1.8kg CO2e (amber) and a vegan falafel salad might score 0.4kg CO2e (green).

As well as utilising carbon labelling across a wide range of menus at the event, Freemans Event Partners will also be operating a ‘zero zone’ at Silverstone this year, featuring five outlets that are dedicated to operating sustainably. The ’zero zone’ will feature food options from sustainable, local or meat‑free food units; speciality coffee and baked goods from Grounded MCR; and a bar that will stock a selection of sustainable drink options, as well as a full regular bar service.

The ’zero zone’ will run on power supplied by hybrid battery generators and will feature two Eco Vend “reverse vending machines”, which allow fans to return bottles, rewarding them with a 10% discount for use in the zone for every one they return. All packaging – including pint cups, cutlery and food containers – will be commercially compostable at any of the bins located around the site.

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Simon Hanna, Chief Operating Officer at Freemans Event Partners, said: “Silverstone and the British Grand Prix are incredibly close to our hearts at Freemans Event Partners. The business started life here 50 years ago, operating as a solo fish and chips outlet, and has grown to supply and manage more than 300 food and drink outlets on the site.

“We are always looking to provide more sustainable choices at our events, which is why we’ve worked with Silverstone to really help elevate their options this year. We’ve worked hard to develop the ‘zero zone’, sourcing the most appropriate vendors to feature, as well as ensuring they meet our high‑standards and serve delicious food and drinks. We’re looking forward to showcasing this, as well as the other initiatives that we’ve implemented, to F1 fans when the British Grand Prix begins on 4th July.”

A Greenbox Vegan Katsu Stéphane Bazire, Head of Business Sustainability at Silverstone, said: “We are entirely committed to our Shifting to Zero pledge, supporting F1 on their efforts to be net zero by 2030 and have signed the UNFCCC Sport for Climate Action pledge committing to reduce by 50% our emissions by 2030 and be net zero before 2040. We are working closely with all of our partners, including Freemans Event Partners, to ensure that we remain on track, so we’re really excited to be providing these food and drink options and initiatives at this year’s Grand Prix.”