Worcestershire County Cricket Club’s Ground Renamed To “Visit Worcestershire New Road”

Worcestershire County Cricket Club is thrilled to announce that the iconic cricket ground, New Road, will now be officially known as “Visit Worcestershire New Road.” This exciting partnership with Visit Worcestershire aims to showcase the very best of Worcestershire around the globe and encourage more visitors to the beautiful county.

The renaming of the ground marks a significant step in the ongoing efforts to promote Worcestershire as a premier destination for tourism, culture, and sporting excellence.

By aligning with Visit Worcestershire, the Club is combining its rich heritage with the vibrant attractions and natural beauty that Worcestershire has to offer.

Ashley Giles, CEO at Worcestershire County Cricket Club, commented: “We are incredibly proud to partner with Visit Worcestershire in renaming our historic ground to ‘Visit Worcestershire New Road.’

“This collaboration is a perfect blend of sports and tourism, providing a unique platform to highlight what makes Worcestershire such a special place.

“We look forward to welcoming visitors from near and far to experience not only world‑class cricket but also the charm and attractions of our county.”

Lorna Robinson, Visitor Economy Manager at Visit Worcestershire, added: “This partnership with Worcestershire County Cricket Club is a fantastic opportunity to promote our county on an international stage.

“’Visit Worcestershire New Road’ will serve as a beacon for the attractions, unique experiences and stunning destinations which makes Worcestershire a must‑visit location.

“We are excited to work together to drive tourism in the county, increasing overnight stays to the region, supporting local businesses, and showcasing the diverse and vibrant offer we have here in Worcestershire”.

Joe Tromans, Worcestershire County Cricket Club’s Head of Commercial & Partnerships added, “Our club’s global reach is immense, and this partnership with Visit Worcestershire leverages that influence to benefit the entire county.

By renaming our ground to ‘Visit Worcestershire New Road,’ we are not just celebrating cricket, but also showcasing Worcestershire’s unique attractions to a worldwide audience.

“This initiative will play a crucial role in driving tourism, supporting local businesses, and highlighting the county’s rich cultural and natural heritage.

“We’re excited to be at the forefront of promoting Worcestershire as a premier destination.”

The newly named “Visit Worcestershire New Road” will host a series of events and initiatives designed to attract visitors and cricket fans alike.

Image Credit: Worcestershire County Cricket Club