Glamorgan And CM.Com Enhance The Supporter Experience Through Their New Platform
Glamorgan Cricket teamed up with CM.com, the Official Ticketing Partner of Glamorgan County Cricket Club and Sophia Gardens, to simplify the ticketing process, personalise communications and ultimately provide the best supporter experience before, during and after the match.
Notably, since implementing CM.com’s ticketing platform and streamlining the booking process via the ticket shop, Glamorgan Cricket’s box office has seen a significant reduction in customer service calls, marking a positive shift in the supporter experience.
Glamorgan Cricket is gearing up for a more supporter‑focused and data‑driven approach with automation. Its goal is to give supporters the best experience possible and stand out by trying innovative ideas and moving away from old strategies to retain and attract more people.
This is just the beginning, as Glamorgan Cricket plans to gather more and better data, increase ticket sales, and improve marketing and supporter engagement. The more information it gathers about attendees and spectators, the better decisions it can make to seize opportunities. By staying open to change and using data smartly, it aims to lead in the competitive cricket landscape.
