New Stadium Naming Rights Partnership For Cambridge United Football Club

Cambridge United Football Club Cledara Stadium Announcement Cambridge United Football Club have announce a five‑year agreement with SaaS (Software as a Service) Subscription Management Platform; Cledara as the official sponsor of the Abbey Stadium.

The Abbey Stadium will now be known as The Cledara Abbey Stadium in an agreement which will run until January 2029.

The landmark deal will play a part in the next stage of the stadium’s redevelopment.

Alex Tunbridge, Cambridge United CEO, said, “We are very pleased to be partnering with Cledara and to announce the renaming of the Abbey Stadium as The Cledara Abbey Stadium.

“We are embarking on an exciting journey to develop the stadium and welcoming organisations such as Cledara is an important part of that.”



Alex continued: “We are very grateful to have their support as we start out on the redevelopment project and I would like to thank them for ensuring that the Abbey Stadium remains a part of the stadium's new name.

“We are ambitious for the Club. We want to modernise, progress and take advantage of new potential opportunities as the professional football club based in the world leading city of Cambridge, home to the rules of the game.

“At the same time, we want to do this with appropriate acknowledgement of the DNA of our Club. Keeping ‘The Abbey’ as a central part of the new name was important both for us and Cledara.”

Alex Tunbridge, Cambridge United CEO, Cristina Vila Vives, Cledara founder and CEO, and Brad van Leeuwen, Co-Founder & COO L-R: Brad van Leeuwen, Co-Founder & COO at Cledara, Alex Tunbridge, Cambridge United CEO, and Cristina Vila Vives, Cledara founder and CEO.

Images Credit: Cambridge United Football Club.