Everton Selects Ticketmaster As Its Official Ticketing Innovation Partner
As the club prepares to move to a new stadium, Everton looked for a technology partner with the right capabilities and expertise to support the move from Goodison Park to the new Everton stadium at Bramley-Moore Dock, which is scheduled to be completed during the 24/25 season.
With capacity increasing from 39,572 at Goodison Park to 52,888 in the new stadium, Everton will be following in the steps of clubs such as Arsenal and Tottenham Hotspur who Ticketmaster successfully supported moving into their newer and bigger homes.
As part of the partnership, Everton fans will directly benefit from Ticketmaster’s advanced technology, such as 3D Virtual Venue, which will bring to life Goodison Park, and subsequently will also be available for the new stadium, in a way fans will have never previously experienced when purchasing tickets.
Fans will also have greater control over how they manage their tickets using Ticketmaster’s technology. For fans that are unable to attend a game, Ticketmaster’s intuitive platform will unlock the ability to digitally transfer tickets to friends and family, and Ticket Exchange will help fans quickly and simply list their tickets for sale to other fans.
Richard Kenyon, Chief Commercial and Communications Officer at Everton, said: “We are excited about this new partnership with Ticketmaster and the benefits it will provide to our supporters. As we get closer to the move to our new stadium, it was important that we work with a partner with experience of stadium moves and a commitment to future innovation for the Club and our fans.
“Ticketmaster are also well-positioned to support our objectives for revenue growth from non-matchday activities at our new home, which will be very important to us in the years ahead.”
Chris Gratton, Managing Director, Ticketmaster Sport UK said: “Everton’s exciting journey to their new stadium is a brilliant opportunity for Ticketmaster to partner with the club and help them successfully transition as we have done with many clubs in the past. We’re delighted to be working with Richard and the team at Everton and look forward to a bright future together.”
Everton is the latest Premier League club to be joining the Ticketmaster family, and we are looking forward to working with them to continually improve and upgrade the fan experience from a ticketing perspective.
