The O2 Announces Launch Of Exclusive New Members Club, 'The Residence'
● Opening late 2023 at The O2, The Residence will offer members a premium experience with panoramic views of the stage and a first-of-its-kind retractable viewing platform, ‘The Walkway’
● A £7 million investment, the new 300-person capacity space will bolster the venue’s sell out premium offering, giving business and consumer members exclusive access to a variety of stylish lounges, vibrant bars and exquisite dining spaces
● The Residence offers an exciting new naming rights partnership opportunity for brands wanting to engage with eventgoers at the world’s most popular venue
The O2 has announced the launch of ‘The Residence’, an exclusive VIP members club with a 300-person capacity at the world’s most popular music, leisure and entertainment venue, designed to change the way customers experience live events. Opening late 2023, The Residence will offer members exclusive access to some of the best views in the house for every public event at The O2 – from chart-topping legends and comedy superstars, to sporting greats and family fun.
Set over 1,150 square meters, The Residence will be located on Level 3 directly opposite the arena stage, providing breath-taking, uninterrupted views of the incredible headline acts, as well as offering industry-leading, exclusive experiences, including a first-of-its-kind retractable viewing platform named ‘The Walkway’. Never seen before in a UK arena, The Walkway will be the ultimate spot to get fully immersed in the pre-show action and snap the perfect selfies, allowing members of The Residence to stand 70ft above the crowds and soak up at the atmosphere at the world-famous arena.
With intimate lounges and booths, a range of premium bars including a cocktail bar and a ‘floating’ champagne bar, and a 50-seat restaurant with an open kitchen serving specially curated menus, all set against stylish interiors, members can expect a sophisticated, luxurious experience at The O2’s hottest new members club – the ultimate space to entertain and be entertained. Members will also be able to pre-book a range of dining or entertaining spots, including a secret snug space, to guarantee the ultimate unforgettable experience, or rock up and take a seat at the bar before enjoying world-class entertainment at The O2. Upcoming acts with headline shows in the arena include global superstars Madonna, The Chemical Brothers, Peter Kay, Fall Out Boy, Madness, Pete Tong, Romesh Ranganathan and many more.
Matt Botten (Senior Director, Premium Seating at The O2) said: “We’ve seen a real shift in recent years of premium customers craving more shared spaces and immersive experiences, and so we’re excited to be able to cater to that with The Residence and bolster our already sold-out premium offering here at The O2. It’s our biggest investment in premium seating at the venue to date, and we know that never-before-seen features like The Walkway will create unforgettable, ‘wow’ moment for members and their guests. The Residence will be the most exclusive new member’s club at the world’s best venue, and we’re sure it will become the hottest ticket in town for enjoying live entertainment and that memberships will be highly sought after”
Not only does The Residence revolutionise the fan experience at The O2, but it also presents an exciting opportunity for brands looking to engage with consumers and business leaders, as venue-owner AEG will be seeking a naming rights partner for the space, via AEG Global Partnerships. Offering brand ownership of a new, premium space, The Residence will provide the naming rights partner with a unique platform for exclusive activations and meaningful brand building, helping to make exciting experiences even more memorable.
Nathan Kosky (Vice President – Europe, AEG Global Partnerships) added: “AEG strives to reimagine fan experiences globally – from BST Hyde Park to Coachella – but The Residence at The O2 is one of the most exciting developments anywhere in the world. We have a new take on what premium entertaining ‘should’ look like – this evolution will take customer experience at the venue to another level, and businesses can get in on the action. The business that takes brand ownership of The Residence, including The Walkway, will be able to engage with influential guests and further enhance their experience at a world-famous venue – and for others, entertaining has never been so exciting.”
Top Image Credit: The O2
