Bolton Wanderers’ University of Bolton Stadium Celebrates 25 Years With Digital Makeover
A decade-and-a-half relationship between Bolton Wanderers FC and Bolton’s TVD Group has been marked by an ambitious digital AV screen and signage makeover for the Stadium.
The complex Bolton Stadium AV project saw TVD Group upgrade the stadium’s entire video distribution system and install its own-brand Mitchell & Brown TVs from the main concourse to the luxury suites.
Across the main concourse and the Corporate Hospitality area, the TVD group has installed over 100 Mitchell & Brown screens as well as overhauling the Stadium’s video distribution system to a full digital platform. The ambitious project, part of a 25-year refurbishment project for the University of Bolton Stadium, included upgrading light-box signage in the food courts to fully digital screens, making it far easier and cheaper for booths and food kiosks to update content.
In the corporate hospitality areas and Platinum Suites, TVD used 55 and 65in flagship 4k UHD TVs with near-frameless design and prominent Mitchell & Brown logo branding. The Platinum Suites regularly see over 200 guests in attendance, further reinforcing Mitchell & Brown brand as Bolton’s local TV brand of choice.
“Bolton Wanderers needed a complete overhaul of the TV display and signage system as part of the stadium works over the summer of 2022” said Mike Pink, Chief Commercial Officer “We were delighted to work with TVD Group and the Brown Family on delivery of the new state-of-the-art aerial distribution and signage system across many key areas of the Stadium including our hospitality lounges and boxes. This was an essential project for us to complete in time for the new 22/23 season, TVD delivered not only on time but a quality service and product which has considerably improved the match day experience for our guests and supporters”
Four of TVD Group’s top engineers were tasked with the Bolton Stadium project with a time-line of just four weeks in total to remove the old analogue system and install the new 4K UHD digital video network and over 100 TV screens. The entire system went fully live this month to coincide with the opening of BWFC’s new Fan Zone. This 1,000-capacity outdoor space is a dedicated place for Wanderers’ supporters to get together pre and post-match in a friendly, relaxed environment to grab a bite of locally-sourced food and enjoy a drink.
TVD Group Operations Director, Dan Brown, commented, “We are extremely proud to have been selected to supply and install BWFC’s new 4K digital TV screen and signage network. As long-standing supporters of the club, as well becoming the clubs first ever back-of-shirt sponsors in 2016/17 , this is a great example of local businesses working together to build a better experience for the end customer – in this case the hundreds of thousands of football fans, BWFC supporters and hospitality guests that pass through the Bolton Stadium every year. We are delighted to be a part of this new chapter in the club’s ongoing history.”
Images credit: TVD Group
