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Football & Stadium Management (FSM) is a print magazine and digital news resource for those involved with sports stadia, facilities, pitch and turf care.

GroundWOW® - The World’s First Full Colour Autonomous Ground Printer

Launched in October 2019, GroundWOW® was developed with a founding mission to make printing on ground as easy as printing on paper. GroundWOW® SPECIAL FX can print any logo, any colour, any size, on any surface. Deployable in under 10 mins, autonomous vehicle technology, artificial intelligence, and an end-to-end Cloud SAAS (Software As A Service) platform combine to create ground-printed images as accurate as a blade of grass.

Tony Rhoades, GroundWOW Founder, Chairman and CEO explains: “GroundWOW customers will be the first in the World to have the power of full colour autonomous AI printing at their disposal for sports sponsorship and advertising applications, delivering compelling executions, unlocking revenue, and activating dormant or underutilized ground real estate”.

In December 2019, world-leading horse racing organisation, The Jockey Club, engaged GroundWOW to bring its technology to The Festival™ presented by Magners, at its fabled Cheltenham racecourse. The commission was for a large scale (25m x 20m) Magners Irish Cider logo in the middle of the historical racecourse from where TV footage of the Magners brand presence was beamed to a massive global audience.

Looking forward, Rhoades continued: “We stand with our friends and colleagues in sport in these unprecedented times and like many of them, the GroundWOW team is busy working in isolation such that we are ready to pick up again where we left off when the current coronavirus crisis is behind us. In a business sense at least, many of those most affected by the current situation are major players in our primary target sector of stadium owner-operators. But sport will return, and when it does it might be more important to us all than ever before”

“Sponsorship is the lifeblood of organisations at every level in sport and from day one, our messaging around cost-efficiency and the ability to generate revenue with our technology resonated with our target audience. Top-level businesses in sport are all focused on cost-efficiencies, delivering added value for sponsors and unearthing new ways to create revenue – this may become even more important as the world of sport recovers from the coronavirus pandemic. The fundamental motivation behind GroundWOW is to enable any sports club, no matter sector or scale, to turn under-utilised ground within (or around) their stadium into revenue generating real estate”.