Freemans Event Partners And The Murrayfield Experience To Put Queueing For The Bar In The Sin Bin

New Self‑Serve Bar At The Home Of Scottish Rugby Will Have Winning “Knock‑On” Effect For Fans

Guinness Six Nations rugby fans will be able to pour their own pints for the first time at the upcoming heavy‑weight clash between Scotland and Ireland at Scottish Gas Murrayfield on Sunday afternoon.

Freemans Event Partners, in partnership with Scottish Rugby and The Murrayfield Experience – powered by Elior UK, is launching a unique mobile self‑serve outlet at the stadium, enabling spectators to pick, pay and pour their own pint of Guinness or Tennent's lager in as little as 45 seconds.

The self‑serve bar will comply with the Challenge 25 legislation and drinking responsibly, with bar team members present to check fans ID in advance of access and a digital check at the point‑of‑sale as well, for further security.

Queuing will be a thing of the past with the new technology that will be delivered on a mobile outlet for the first time. The self‑serve bar is equipped with 12 taps and an innovative keg system capable of pouring 2,500 pints per day. The smart system keeps each keg at the optimum temperature, ensuring each pint poured is of the highest quality. It also reduces wastage compared to a conventional tap, with 99% of each keg used. Fans will benefit from quick access to bars and less time standing in queues, meaning they can enjoy more of the action.

Simon Hanna, Chief Operating Officer of Freemans Event Partners, said: “We are always looking for ways to improve the matchday experience for spectators, whether that’s through the provision of more exciting food and beverage options or making the ordering process more efficient.

“Nobody wants to stand in a queue at a major event for too long, running the risk of missing out on the action, so we’re really excited to be accelerating our roll‑out of self‑service bars; starting at Scottish Gas Murrayfield for one of the biggest games of this year’s Guinness Six Nations.”

Craig Stewart, Managing Director Stadia, Universities & Concessions at Elior UK, said: “At The Murrayfield Experience, we pride ourselves on delivering world‑class event experiences and this latest innovation is a testament to that. Partnering with Freemans Event Partners allows us to provide a seamless and premium experience for fans; ensuring they can enjoy the game with an ice‑cold pint in hand, faster than ever before. This brand‑new outlet combines state‑of‑the art digital technology with stringent Challenge 25 and drinking responsibly processes.”

Freemans Event Partners is planning further roll‑out of self‑serve bars this year across a host of its other venue and event partners.