Chelsea FC’s New Partner BingX Illuminates Stamford Bridge Pitch

An image of the projection onto Chelsea FC's pitch at Stamford Bridge BingX, the new official sleeve partner of Chelsea FC, is projecting a giant video onto the Stamford Bridge pitch.

The video starts with many aerial shots of the stadium, and then shows the post-goal celebrations of goal players, holding on the the new BingX logo on the sleeve of the player.

The novel display comes just days after a partnership was announced between Chelsea and BingX, a global leader in cryptocurrency exchange, marking a multi‑year venture for both entities.

The strategic alliance between Chelsea Football Club and BingX is underpinned by a joint commitment to excellence. Rooted in a shared dedication to setting industry benchmarks, both entities bring a wealth of experience and innovation to this collaboration. BingX, since its inception, has transformed the cryptocurrency exchange landscape, providing diverse products and services to a global user base. This partnership signifies the convergence of two entities actively shaping the future of their respective industries.



Casper Stylsvig, Chelsea FC's chief revenue officer, commented: “We are excited to kick off 2024 with the announcement of a hugely exciting partnership for the club. Our alignment with one of the fastest‑growing cryptocurrency exchanges in the world is a signal of the club’s ambition to innovate and grow our partnership network. Both BingX and Chelsea share a passion and commitment towards investing in the future, and we look forward to collaborating with them in the coming seasons.”

Vivien Lin, chief product officer at BingX, expressed her excitement about the partnership: “This collaboration between BingX and Chelsea indicates our shared visions for the future. Both entities are driven by a visionary approach, and together, we are poised to bring forth innovative experiences that will resonate with our users and Chelsea fans. This partnership is not just about the present; it's about co‑creating a future where excellence and forward‑thinking experiences define our journey together.”