Blackpool FC Secures Partnership With ADI

Blackpool Football Club has announced a new partnership with industry-leading digital stadium specialists, ADI.

As part of this exciting deal, Bloomfield Road will be home to a brand new digiBOARD digital perimeter system ahead of the new season, with over 250m of ADI’s new MTD digiBOARD product installed around the three camera-facing sides of the stadium.

With a 10mm pixel pitch and an additional “crowd-facing” ribbon on the rear, the new digiBOARD system will ensure an upgrade to supporter’s experience and a boost for commercial partners.

As well as this, ADI will also be recognised as the Seasiders’ Official Digital Display Partner. They will provide a fully-managed solution to the Club, with technicians onsite for each match. Content will be managed and delivered direct from ADI via their Live Venue broadcast fibre network.

Jonty Castle, Chief Revenue Officer, said: “ADI’s pedigree speaks for itself and their ability to provide a complete end-to-end solution was a huge factor in our decision to partner with them.

“The integration of the new crowd-facing displays opens up additional opportunities to commercialise the platform and broaden our offering towards our official partners, sponsors and suppliers.”

Claire Fitzgerald-Firth, Head of Engagement & Client Services at ADI, said: “As a Lancashire business ourselves, it’s great to add yet another North West Club onto our digiBOARD network and we’re looking forward to working with Blackpool Football Club once again.

“The features of our new MTD range ensure that it delivers exceptional value not just when purchased, but throughout the lifetime of the product. It’s this, along with the unique range of features that we offer as a manufacturer, installer, content creator and operator that has made ADI the natural choice for Blackpool Football Club.”

Image Credit: Blackpool Football Club