The Welsh Rugby Union And Principality Stadium Experience Announce Partnership With Seat Unique

Seat Unique, the premium ticketing marketplace, will exclusively power the Welsh Rugby Union’s online hospitality sales for the next four years.

The Welsh Rugby Union (WRU) and Principality Stadium Experience (PSE) have announced a new partnership with Seat Unique that will see a step change in the way fans access premium ticketing for Principality Stadium events.

The WRU and PSE are renowned for hosting the finest hospitality experiences which can now be accessed through Seat Unique, who will exclusively power the WRU’s online hospitality sales for the next four years.

Seat Unique already works with some of the biggest clubs and venues around the world, including Manchester City, Chelsea FC, Hampshire Cricket and many more.

Now their seamless buying experience and five star treatment is available to all supporters, fans and concert goers heading to the Welsh capital for any PSE event.

“We’re proud to be working with some of the biggest sports clubs and venues in the world and we’re delighted to add PSE and the WRU to our marketplace,” said CEO and Founder of Seat Unique Robin Sherry.

“With Seat Unique now on board as a WRU partner there will be a significant and positive difference to the buying experience associated with our premium offerings,” said, WRU commercial and legal director, Rhodri Lewis.

L-R: Steve Phillips, WRU CEO; Phillipa Hicks Head of Product at Seat Unique; Sam Warburton OBE Brand Ambassador Seat Unique and Robin Sherry Seat Unique CEO and Founder of Seat Unique.