AEG Presents To Operate New 4,400 Capacity Venue At Olympia London

AEG Presents has been appointed to manage a new purpose-built 4,400-capacity live music venue. This will form part of a the £1.3bn regeneration of the Olympia London development.

The new venue will be situated above the existing west exhibition hall at Olympia, a 7,000-capacity venue, and is expected to be completed in 2024.

AEG’s Global Partnerships team will oversee all partnership opportunities and naming rights for the entire Olympia London campus. The team will present the assets to market and broker all deals on behalf of the investors and developers.

Steve Homer, chief executive of AEG Presents, said: “This is a very exciting opportunity. Olympia is steeped in British music history as far back as Jimi Hendrix in the 60s. AEG Presents are delighted to be part of the new development and we plan to create more iconic shows for London audiences.”

John Hitchcox, chairman of Yoo Capital, said: “It’s been a challenging year for the events, live entertainment, retail and hospitality sectors – but having these three partners on board is a real positive for London and a clear indication of confidence in both the city and this iconic landmark as a destination for culture and creativity.

“The Olympia project will give a real boost to the local economy, bringing in an extra £9m per year in consumer spending to Hammersmith & Fulham, so we are very pleased to be taking another big step towards the realisation of a new vision for this area.”

Oliver Gardner, development director at DFI, added: “To have secured three such high-profile and recognised brands for Olympia against the current market backdrop, and four years ahead of completion, is a ringing endorsement of the enormous potential that is set to be unlocked through this project. Our plans are on schedule and it’s gratifying to have reached this milestone as we work to assemble a world-leading occupier line-up.”