Budweiser Announces Five-Year Extension To Partnership With The O2

Aerial image of the O2 Arena Budweiser Brewing Group UK&I has agreed a new deal with AEG Global Partnerships, a division of AEG, which operates The O2, to continue being the O2’s Official Beer Partner.

The five-year extension will commence from 1 January 2022.

Budweiser Brewing Group was a founding partner when The O2 arena opened in 2007 and has remained a key partner since.

The O2 arena has sold over 25 million tickets for over 2,000 shows since 2007, and has hosted some of the world’s biggest names in music and entertainment.



“When we build partnerships, we build them for the long term. We’ve stood shoulder to shoulder with our customer pubs and bars throughout what has been an incredibly challenging period. The extension of our partnership with AEG, and the iconic The O2 arena, further demonstrates our commitment to supporting the recovery of our live event partners,” comments Jean-David Thumelaire, On-Trade Sales Director, Budweiser Brewing Group UK&I.

“AEG shares our passion for bringing people and communities closer together to enjoy world-class live event over our best-loved beers. So we are pleased to continue what has been a strong and sustainable relationship over the years we have worked together.”

Nathan Kosky, Vice President, Global Partnerships at The O2 added: “We have worked alongside the Budweiser Brewing Group since the arena opened in 2007. They have been fully committed to The O2 from day one, and it’s incredible to think that this will take the relationship to almost two decades. Through such a successful partnership, we have been able to offer a perfect range of beverages to millions of fans who visit our venue each year. We’re delighted that our partnership has been extended for a further five years and are excited about continuing to push things to new heights together with Budweiser Brewing Group at The O2.”